Hyundai Back in the Game: A New Era with ICC Cricket (2026-2027)
Big news for cricket fans and car lovers! Hyundai Motor Company has just locked in a deal to become an official partner with the International Cricket Council (ICC). This isn't just a small deal; they are set to be a major part of six huge men’s and women’s tournaments throughout 2026 and 2027.
Why This Comeback Matters
If you’ve been following the sport for a long time, you might remember Hyundai’s previous run with the ICC between 2011 and 2015. After a few years away, they are making a "grand return" to the pitch. By reconnecting with the ICC, Hyundai is proving that cricket is a main pillar of their global sports strategy—especially in countries like India.
What to Expect on Match Day
The 2027 Men’s Cricket World Cup is the "big prize" in this deal, but the partnership goes much deeper than just logos. When you tune in to watch your favorite team, you’re going to see Hyundai everywhere:
-The Coin Toss-Fan Zones
-Stadium Branding
Hyundai is positioning itself right in front of its target audience. With the passion for cricket growing every year, this partnership is a win-win for both the brand and the fans.
In my opinion, this partnership is great news for the average viewer. When a massive brand like Hyundai joins the ICC, it usually leads to better fan zones, higher-quality digital broadcasts, and more interactive contests for fans to win tickets or merchandise.
As we look toward the 2026-2027 cycle, it is clear that the line between technology and sports is blurring. Hyundai isn't just selling cars; they are trying to become a part of the memories we make while watching our favorite teams hit sixes and take wickets.