FIFA and Roblox have officially expanded their partnership with the launch of “FIFA Super Soccer.”
This isn't just a new game; it’s a total rebrand of the popular "Super League Soccer" by Gamefam, now serving as FIFA’s official home on the Roblox platform. As someone who follows how brands collaborate to reach younger audiences, this is a masterclass in staying relevant.
Why the 2026 World Cup Starts on Your Screen
While the actual FIFA World Cup 2026 is still months away, the collaboration is already building the hype.
FIFA isn't waiting for the tournament to start; they are collaborating with Roblox to make sure football is part of a fan's daily digital life.
As part of the launch, Adidas has stepped in with the “Adidas Football Festival.” This is a four-week in-game event featuring 14 of their top partner clubs.
If you’re a fan of teams like Al Nassr, Flamengo, Boca Juniors, or Aston Villa, you can now represent them in the Roblox world. It’s a brilliant way of Adidas
In India, where Roblox has a massive and growing user base, this collaboration is huge. "FIFA Super Soccer" provides a free, high-quality way to connect with global football..
they’ve created a space where fans don't just watch they play.
Have you tried FIFA Super Soccer yet?Which team are you representing in the Adidas Football Festival? Let me knowyou !