Adidas and Manchester United: Bringing the "Theatre of Dreams" to India
When we talk about long-term collaborations that actually work, the Adidas x Manchester United partnership is always at the top of the list. It’s a mix of high-end sports tech and pure football heritage. But in 2026, this "collaby" has taken a very interesting turn.
The New Face of the Kit: Snapdragon
For the 2025-26 season, the most visible change isn't the fabric. The club has officially moved to Snapdragon as its lead partner. This collaboration is a perfect example of how a sports giant and a tech giant can work together to reach a younger, more tech-savvy audience.
Making Football Affordable in India
One of the biggest problems for Indian fans has always been the price of official gear. Authentic jerseys usually cost around ₹5,999 to ₹8,599, which is quite high for most students and young professionals.
Adidas listened to the Indian fans. In a move that I think is brilliant for "brand accessibility," they launched an Official Manchester United Fan Jersey specifically for India.
The Adidas x Manchester United bond is stronger than ever because it has evolved from a "kit deal" into a "fan-first" movement. By lowering the price and speeding up the delivery, they have truly brought Old Trafford to India.
The Price: Only ₹1,999.A Retail Collaboration: Jersey Delivery in Minutes
Adidas has partnered with Indian quick-commerce giants Blinkit and Flipkart Minutes.
Imagine this: You realize there’s a big match tonight, and you want to wear the colors. In cities like Mumbai, Delhi, Bangalore, and kerala, you can now order the official jersey and have it delivered to your door in under 15 minutes. That is a massive shift in how brands collaborate with local logistics to win over customers.
What do you think of the ₹1,999 price tag? Will you be ordering yours via Blinkit for the next match, or do you prefer the premium "Player Version"? Let's talk in the comments!