GUESS Inc., the renowned fashion powerhouse, is bringing its California-inspired denim lifestyle brand, GUESS JEANS, to India. This exciting long-term franchise partnership with Tata Group's multi-category e-commerce platform, Tata CLiQ, promises to deliver premium denim with a seamless omnichannel shopping experience to Indian consumers.
A Perfect Partnership
Nicolai Marciano, Chief New Business Development Officer at GUESS Inc., expressed his enthusiasm for the venture:
“As part of our global growth initiative, this partnership with Tata CLiQ will bring GUESS JEANS’ legacy, innovation, and accessible pricing to India. We’re excited about the long-term potential of the reimagined brand, complemented by our revolutionary GUESS AIRWASHTM technology.”
Gopal Asthana, CEO of Tata CLiQ, added:
“Our mission aligns with GUESS JEANS’ vision to bring trendy and sustainable fashion to Indian consumers. Together, we aim to provide an elevated shopping experience across online and offline channels.”
Why This Launch Matters
Sustainability Meets Style:
GUESS JEANS is leading the charge with its innovative GUESS AIRWASHTM technology, a sustainable approach that reduces water and energy consumption by replacing traditional stone-washing with air and bubbles.
Heritage Redefined:
Since 1981, GUESS has been a symbol of casual Californian lifestyle, and its India debut promises to refine wardrobes with iconic denim, outerwear, and knitwear tailored for the Indian market.
What to Expect
- Wide Variety: From classic straight-leg jeans to contemporary skinny fits for men and women.
- Nationwide Presence: Plans to establish a robust store network and omnichannel distribution.
- Premium Yet Accessible: Affordable luxury denim to cater to India’s fashion-forward audience.
The Future of Denim in India
This partnership between GUESS Inc. and Tata CLiQ is a significant milestone for both companies. GUESS Inc. brings global innovation, while Tata CLiQ provides local expertise. Together, they will redefine denim and set a benchmark for responsible fashion in India.
Stay tuned for updates on store openings and exclusive collections!
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