November 6, 2025

Something new has taken over Indian dessert corners — Laban. You’ll find glowing signboards, creamy layers of pistachio, chocolate drizzle, and golden kunafa. 

Crowds queue up for a taste, phones ready to record every glossy bite. It’s the latest sweet obsession sweeping across cities — but what really is Laban, and why is everyone suddenly talking about it?

What Exactly Is Laban?

Originally, “Laban” comes from the Middle East the word simply means milk or dairy. But what’s now trending in India isn’t the traditional version at all. The Laban is inspired by Arabic sweets and dressed for the social media generation. It’s made with rich pistachio cream, melted chocolate, soft kunafa crumbs, and layers of whipped cream that look luxurious enough for a magazine cover.

The first time you see it, you might expect something foreign, maybe even revolutionary. But the truth is, Laban desserts are mostly a remix of familiar ingredients.

How the Hype Started

It's an Middle-East-inspired dessert outlets bringing the concept to India. As influencers began to post their first bites, videos of the creamy pistachio layers went viral overnight.

But what really fuels this rise isn’t the taste, it’s the look. Every detail is made to be photographed: the green pistachio drizzle, the Arabic fonts on the box, and the music , everyone will be melt. It’s dessert turned into trending on Instagram.

The Taste vs. the Talk

When you actually try it, though, the glamour fades a little. The dessert is heavy, rich, and overwhelmingly sweet. It’s hard to tell the difference between one shop’s version and another in india ,mostly on kerala. Underneath the pistachio and chocolate, it’s basically milk cream and sugar and also the taste like oversweet. A onetime try 

Is Laban Here to Stay?

Right now ,the trend born from curiosity and visuals. It’s not a cultural movement, and it may not last long once the novelty fades. Unless these shops reinvent themselves with originality or quality, the crowd might move on to the next viral treat soon enough.

•  it’s just another example of how global dessert trend. It’s sweet, it’s rich, and yes, it looks perfect on camera , but when the sugar settles, it’s mostly hype dressed as innovation.

Asper Collaby

We tried Laban too. It looked divine glossy chocolate, silky cream, crunchy pistachio bits. But after a few bites, it felt too familiar, too heavy, and too built for the camera rather than the taste buds.