Mars Wrigley India has reintroduced its iconic Galaxy chocolate brand, marking a refreshing new chapter that blends indulgence with individuality. This isn’t just an upgrade — it’s a complete reimagination of what Galaxy stands for, featuring a refined recipe and a renewed identity that champions the idea of “pleasure in every moment.”
‘Take Pleasure’
Conceptualised by DDB Tribal, Galaxy’s new Take Pleasure campaign moves the brand into a space where self-care and self-expression take center stage.
The message is clear: indulgence isn’t indulgent anymore — it’s essential. Galaxy now represents the balance between pleasure, self-acceptance, and mindfulness, resonating strongly with India’s new generation of chocolate lovers who see self-care as strength.
Mrunal Thakur: The Modern Muse of Galaxy
Stepping into the spotlight, actor Mrunal Thakur brings authenticity and confidence to the campaign. As the new face of Galaxy, she personifies the brand’s refreshed attitude — graceful, bold, and deeply expressive.
Her involvement redefines Galaxy’s image, adding a sense of modern femininity and confidence that speaks to today’s empowered women. Through her, the brand connects indulgence with identity — making pleasure a symbol of power.
A Fresh, Refined Relaunch Experience
The revamped Galaxy range is now available across India, both online and offline. Consumers can experience a silkier chocolate texture paired with sophisticated gold-accented packaging that feels modern yet timeless.
“Galaxy’s transformation isn’t just visual — it’s emotional. pleasure turns into empowerment.” — Collaby
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